About the COVID-19 Communications Campaign

For the past three months, Baptist’s Corporate Communications team has executed a three-phase COVID-19 communications campaign throughout Baptist’s service area. Using television, social media, and…

New Ad Campaign Builds on Our Trusted Brand

Not all of the COVID-19 work we’ve done this year has happened in a hospital. Throughout the pandemic, not only have we been treating COVID…

New Branding Campaign Touts What’s ‘Better’

“Better” is the theme of Baptist Memorial Health Care’s new branding campaign, which focuses on promoting what differentiates Baptist from other Mid-South health care systems….