The new, comprehensive Baptist Cancer Center website quietly launched this spring, but it will have a big impact on patients and their families. The project took 18 months to complete, with content integration primarily completed in-house by Baptist’s Digital Marketing team — Eder Causor, Tommy Coletta, Jerry Williams and Denny Burkes. The digital agency Liquid worked with BCC leadership to form a strategy, structure and design for the website, and Corporate Communications provided testing and quality assurance.
“We want to ensure adult cancer patients across the Mid-South know we are ready and available to provide the cancer care they need close to home,” said Ann Bishop, system oncology service line administrator and CEO/administrator of Baptist Memorial Hospital-Booneville and Baptist Memorial Hospital-Union County. “The Baptist Cancer Center website makes it easy for our patients, their families and caregivers, our providers and our community to learn about our oncology physicians, services and locations.”
The website was built with a mobile-first design, making it more accessible and responsive on phones, laptops, tablets and other devices. It highlights 50 cancers treated at Baptist Cancer Center, which can be browsed by letter or by page. The website also features cancer treatments available at Baptist. Patients may log into MyChart from the website or search for providers and locations.
The section for BCC events helps website visitors find support groups and classes, while the blog offers practical advice, news on cancer care and inspiration and encouragement from cancer care experts. Visitors may also explore the section for patients and families to access support groups and resources, as well as watch testimonials.
“It was a team effort, and it shows. Now that it’s complete, it’s great to see such a good-looking and patient-focused website as part of the Baptist portfolio,” said Eder Causor, digital strategy director for Baptist. “The most rewarding thing is that we get to help patients and their families find information in an efficient way.”
According to Eder, doing the bulk of the content integration in-house took hundreds of hours, but saved more than $130,000.
“Kirsty-Rhe Tiffner and her team at BCC helped us gather so much information for the website, and were great partners at every step in this long website development process,” said Eder.
