Baptist creative team wins 23 national awards

Baptist Memorial Health Care’s creative team recently won six Aster Awards, 10 Hermes Creative Awards and seven Healthcare Advertising Awards for work designed in the past year.

The Aster Awards, hosted by Marketing Healthcare Today Magazine and Creative Images Inc., recognizes outstanding health care professionals for excellence in their advertising/marketing efforts.

The 2014 Aster Awards received nearly 3,000 entries from across the United States, as well as Canada and South America. Submissions were scored on multiple criteria including creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. Winning entries are in the top 16 percent in the nation for advertising excellence.

Hermes Creative Awards is an international awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. The Association of Marketing and Communication Professionals evaluated more than 5,500 entries from throughout the United States, Canada and several other countries.

The Healthcare Advertising Awards is the oldest, largest and most widely respected health care advertising awards competition. This year a national panel of judges reviewed 3,700 entries for creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of health care marketing, advertising and strategic business development.

Aster Award winners

  • PD Parrot Style Guide
  • Baptist Leader
  • PD Parrot Relaunch Campaign
  • Baptist Cancer Center Groundbreaking
  • Baptist OneCare MyChart Campaign
  • Baptist OneCare Haiku and Canto Direct Mail

Hermes Creative Awards winners

  • Baptist Minor Med TV Campaign
  • Art of Caring Art Auction
  • PD Parrot Pediatrics Identity Program
  • Baptist OneCare Infographic Poster
  • Baptist OneCare Direct Mail
  • Community Report
  • Baptist OneCare Simulation
  • NEA Baptist Grand Opening
  • Baptist Health Sciences University Poster
  • Heart Game

Healthcare Advertising Awards winners

  • PD Parrot Relaunch Campaign
  • Good Grief Seminar Poster
  • Metro Volunteer Luncheon
  • Baptist OneCare Haiku and Canto Direct Mail
  • Baptist Cancer Center Groundbreaking
  • Baptist Union County Emergency Department Groundbreaking
  • Baptist OneCare MyChart Campaign