When we hear the word empathy, we tend to think of the great work our clinical team does, providing expert care with love and compassion. But we can display empathy anywhere, even in cyberspace.
That’s the approach our web marketing team, led by Darnell Settles and Eder Causor, took when they started the process of redesigning our website 18 months ago. Rather than only thinking about what we want people to know, they thought about what a panicked mother would need to know if her child needed emergency care, how an aging visitor could find his way around the hospital as easily as possible, and how we could conveniently provide information for a newly diagnosed cancer patient.
The result of their hard work – a new baptistonline.org – went live yesterday, and anyone who visits our website will see our commitment to empathy. Our new website was built with today’s consumer in mind. Guided by a mobile-first strategy, the site is equally accessible on a cell phone, tablet or desktop. Not only will that make it more convenient for people to visit our site, it will come up higher on Google search results. The website is easy to navigate, and it is dynamic, meaning the information displayed changes based on factors like a visitor’s location.
I encourage you to visit the new baptistonline.org. Our web marketing group worked with team members throughout our system to create a website that serves the many people who need to interact with us—patients, visitors, job candidates, doctors and many others. I am so proud to call it Baptist’s “virtual” front door, and I hope you are, too.